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Upgrade your marketing with MarkOps

Run campaigns right with actionable insights.

Enable your marketing team to focus on core marketing tasks, as we take care of the processes, individuals, systems, operations, automation, and analytics. Partner with specialists in marketing operations to map out your customer’s interactions, streamline routine tasks, analyze revenue-generating activities, and guarantee seamless data synchronization across systems.

Interested in helping out your marketing department?

Contact us!

Services

What is Marketing Operations?

Marketing Operations (MarkOps) involves coordinating, refining, and enhancing the workflow, procedures, and technology at the marketing department’s disposal to boost efficiency, output, and returns.

Teams dedicated to Marketing Operations have the task of aligning marketing initiatives with organizational objectives and ensuring that these activities are carried out proficiently to foster revenue expansion. Their role includes augmenting the productivity and efficacy of marketing procedures through automation and refinement of workflows, overseeing marketing-related data, and delivering analysis and actionable intelligence to aid in decision-making processes.

Areas of Expertise

Our MarkOps specialists offer continuous assistance to ensure you attain (and quantify!) marketing success. We concentrate on four key facets of marketing operations that consistently yield significant influence on business outcomes. Additionally, we excel in everything from HubSpot Marketing Hub implementations to custom web design and development.

01 Customer Journey

Harmonize your marketing and sales teams by enabling them to understand your customers buying process and automate time sensitive interactions with pipeline architecture.

Layout

Lay out your lifecycle stages.

Enable automated

Enable automated progression through the funnel.

Align lifecycle

Align lifecycle stages with marketing activities.

Evaluate

Evaluate your leads to surface those most likely to close.

Campaigns

Campaigns
Brief us on the content, and we'll set up, initiate, and evaluate the campaign.

Automation

Automation
Streamline your email interactions with automated workflows.

Audience Segmentation

Audience Segmentation
Categorize your audience through dynamic list criteria.

Customization

Customization
Develop tailored emails that adapt to each recipient.

Performance

Performance
Monitor the effectiveness of your campaigns with custom reports.

02 Campaign Management

Add on to the customer experience by customizing your marketing initiatives for each unique contact. Your marketing efforts can help conserve time and resources, foster trust among your audience, and yield insightful data.

03 Attribution & Reporting

Link your marketing activities to your returns and discern which channels are effective and which are not. We'll advise you on where to increase investment and where to reduce budget allocation.

Assess channel performance

Assess channel performance
Discover the factors behind lead and revenue generation.

Reliable Data

Reliable Data
Review and refine your data for reliable reporting accuracy.

Construct a data model

Construct a data model
To maintain uniformity and oversee data integrity.

Build dashboards

Build dashboards
Obtain a quick overview of your critical reports.

In-depth Analysis

In-depth Analysis
Explore deeper into secondary and tertiary sources of leads and deals.

Attribute across touchpoints

Attribute across touchpoints
Choose the most suitable attribution framework for your business.

Set Up

Set Up
Bidirectional synchronization between your systems.

Troubleshooting

Troubleshooting
Resolve synchronization issues and fill data gaps.

Maintenance

Maintenance
Ensure data consistency and prevent data duplication.

Reporting

Reporting
Build analytics within your primary system.

04 System Integration

Equip your team with the right data by integrating HubSpot with your CRM, ERP, or other platforms. Whether it’s webinar tools, data enrichment solutions, or your direct mail software, with a unified tech stack, you can overcome data barriers and enhance interdepartmental collaboration.

New to HubSpot?

We are here to assist you in setting up Marketing Hub right from the start.

How your marketing automation tool gets implemented has a direct impact on its effectiveness in helping you reach your objectives. Guarantee your tech stack is aligned with your goals.

MarkOps Success Stories

How Aptitude 8 Helped MTE Streamline Their Processes for a Successful New Product Launch

In this blog, we'll take a look at what are or what would be common priorities for users when evaluating a potential new CRM solution.

What are your top priorities when evaluating a CRM?

In this blog, we'll take a look at what are or what would be common priorities for users when evaluating a potential new CRM solution.

What are your top priorities when evaluating a CRM?

In this blog, we'll take a look at what are or what would be common priorities for users when evaluating a potential new CRM solution.

Book a meeting.